UIDAI Wants to Monitor Social Media to 'Neutralize Negative Sentiments' About Aadhaar

The Unique Identification Authority of India (UIDAI) last week put out a Asking for Proposal (RFP), calling media monitoring firms to rail printing coverage for Aadhaar and submit regular reports to the authority, ostensibly, to judge public sentiment about the controversial ID projection that is still to exist accorded ramble validity by the Supreme Court.

Alarmingly plenty, it has now emerged that the bureau wants to track not only media reports, but also posts on Facebook and Twitter to identify 'detractors' and 'influencers' and run campaigns to 'neutralize' the 'negative sentiments' well-nigh Aadhaar.

Equally information technology turns out, just a day before the same RFP was posted online, UIDAI put out another bid document, seeking to hire a social media bureau that will monitor and influence conversations related to Aadhaar on pop social media platforms.

While once once more, the explanation for the move seems to be innocent enough on the face of it, coming close on the heels of the government's disconcerting contempo directives to WhatsApp, the latest developments are raising serious question about free speech, and raising the specter of a totalitarian surveillance country where i has to think twice before criticizing the regime or whatsoever of its agencies.

As pointed out by Scroll, the scope and scale of the social media 'monitoring' volition be significantly wider than the bureau's media monitoring project. It will apparently segregate Aadhaar-related conversations into 'problematic and not-problematic' categories, and try and find posts that may accept a 'negative touch on on the Aadhaar make.

"This monitoring action shall extend to social media platforms, websites (news and others), blogs/ forums, etc. so that problems related to Aadhaar tin can be understood. The tools shall be capable of doing a sentiment analysis of all such conversations and flag whatsoever discrepancy in sentiments' tendency. Additionally, the Service Provider will draft a programme to work out and neutralize negative sentiments".

Information technology's worth noting here that the I&B Ministry is besides planning to set up social media monitoring jail cell, simply that faces a challenge in the Supreme Court on the grounds of privacy violation.

Source: https://beebom.com/uidai-to-hire-social-media-agency-to-neutralize-negative-sentiments-about-aadhaar/

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